Stand Mandic

Set design, multimedia and interactive project

In partnership with the College São Leopoldo Mandic team, SuperUber developed the company’s stand for CIOSP 2024, the leading event in the dentistry sector.

Occupying 400 square meters of exhibition space, SuperUber designed a central “Plaza”: a core structure with LED panels on all sides, creating spaces for interaction and communication between the brand and its audience. The interior, also equipped with LED panels, provided an immersive experience, offering direct engagement with the brand’s content.

The outside was divided into commercial and interactive zones. SuperUber projected a large “smile-o-meter” on one side of the cube, where visitors saw an enlarged projection of themselves and were encouraged to smile. A biosensing software measured and scored the smiles, resulting in a playful interaction with the audience.

Another interactive feature was LEO, Mandic’s AI developed by SuperUber.AI, based on ChatGPT. Trained to answer questions about the institution’s courses, the AI also served as a lead generation tool for the company.

In addition to the interactive areas, the stand featured business spaces and a lounge.

With over 105,000 attendees from more than 60 countries, the event was a success, highlighting the innovative presence of SuperUber and Mandic at CIOSP 2024.