Multiplan @ ABRASCE 2024

Set design, multimedia and interactive project

In the year Multiplan celebrated its 50th anniversary, SuperUber designed and developed the brand’s booth for ABRASCE, Brazil’s leading shopping center trade show. The experience was built around three core pillars: brand presence, future vision, and interaction.

The minimalist architectural design used the high ceilings to create a space that balanced scale, intimacy with warmth, offering both an informative and relaxing environment. At the entrance, a sculptural 5-meters tall Multiplan logo stood prominently, reinforcing the brand’s strong presence. A LED panel featured dynamic content showcasing graphics and brand values. Inside, gathering areas fostered connections, while an interactive table invited visitors to explore the Group’s expansion projects.